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Advertising and marketing directors are liable for tasks including planning, creating, and creating advertising plans for products and/or services; conducting marketing analysis to stay abreast of modifications in the aggressive environment or inside sales channels, and overseeing/guiding the work of any external promoting or public relations companies under contract with the company or organization.
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Some companies/organizations may have, usually as a separate place from that of Advertising Director, a role for an E-commerce Advertising Director. This place often can have responsibilities and job qualification requirements just like those of the Marketing Director, however with specialized information and expertise in areas associated to online marketing/E-commerce actions.